Designing your dream ring
is easier—and less expensive—than you might think. And
it’s just a few clicks away at
START WITH YOUR DIAMOND Choose from over 10,000 certified and conflict-free diamonds in just about every cut, color, clarity and carat weight imaginable.
NOW CHOOSE Your SETTING Browse our assortment of exquisite solitaire and
3-stone settings in white gold, yellow gold or platinum.
CREATE YOUR ONE-OF-A-KIND RING Our master craftsmen will skillfully hand-set and polish your selection, making your dream ring a reality.
LET YOUR HAPPILY EVER AFTER BEGIN Now it’s time for the best part­—showing off your gorgeous ring to your family and friends. All that’s left is to say “I do!”


Custom Diamond Guide

Learn more about the characteristics that define a diamond's worth

CUT In order to best utilize a diamond gemstone's material properties, a number of different diamond cuts have been developed. A diamond cut constitutes a more or less symmetrical arrangement of facets, which together modify the shape and appearance of a diamond crystal. Diamond cutters must consider several factors, such as the shape and size of the crystal, when choosing a cut.
Clarity Diamond clarity is a quality of diamonds relating to the existence and visual appearance of internal characteristics of a diamond called inclusions, and surface defects called blemishes. Inclusions may be crystals of a foreign material or another diamond crystal, or structural imperfections such as tiny cracks that can appear whitish or cloudy.
Color A chemically pure and structurally perfect diamond is perfectly transparent with no hue, or color. However, in reality almost no gem-sized natural diamonds are absolutely perfect. The color of a diamond may be affected by chemical impurities and/or structural defects in the crystal lattice.
Carat Weight Diamonds and other gemstones are weighed in metric carats. Because even a fraction of a carat can make a considerable difference in cost, precision is crucial. In the diamond industry, weight is often measured to the hundred thousandths of a carat, and rounded to a hundredth of a carat.